Product design 1: Golden Bread

Now, one kind of bread is being paid attention. It costs three times than average breads sold in Japan.(A bag of normal bread is around ￡1, but this bread costs about ￡3 ) But it is bought very well.

(http://www.gooddesigncompany.com/)

Material used for the package is Japanese paper (called "Washi")

 

 (http://les-chaussons.blogzine.jp/blog/cat10203947/)

It gives a sense of richnes Moreover I feel really relax when I saw this and I wanted to see it for hours. This package is designed by Japanese leading designer Kashiwa Sato. The bread itself doesn't go against its well-designed package. It's really soft and tasty. This comfy package design enhance the quality of the bread vise vasa!